Because of all the things that have said about Australia, travel visa holders are often very excited to go to the country. Indeed, Australia is considered as one of the best travel destinations in the world today. However, not everything in Australia are what they seem.
As it turns out, there are actually a lot of things that Australia is currently facing. And according to some observers, these are the things that can not be easily handled through elaborate promotional campaigns and advertisements. Thus, they have urged the country's leaders to closely rethink the policies that they are coming up for the country.
One of the most scathing commentaries about Australia was given by British branding expert Simon Anholt during a talk organized by IDP education last month. IDP Education is one of the country's largest international student recruitment companies. In his talk, Anholt noted that the country is often referred to as a “dumb blonde”.
Anholt explained that this is mainly due to the observation of some groups that, while the country is indeed a beautiful one, it really doesn't offer anything much other than that. He cited the lack of materials that showcase more of what the country can offer. He added that the country's tourism agencies often focus more on creating fancy slogans instead of developing the areas that would showcase its cultural achievements more.
He also gave the current status of the Australian foreign student industry as another example. He noted that the number of international students enrolling in the country's schools have dropped significantly in the last few months. Anholt explained that this can be attributed to the negative image that the country has received because of the several incidents that a lot of international students encountered. Anholt argued that, instead of trying to solve the root cause of these situations, the Australian government instead tried to cover it up to elaborate campaigns.
As it turns out, there are actually a lot of things that Australia is currently facing. And according to some observers, these are the things that can not be easily handled through elaborate promotional campaigns and advertisements. Thus, they have urged the country's leaders to closely rethink the policies that they are coming up for the country.
One of the most scathing commentaries about Australia was given by British branding expert Simon Anholt during a talk organized by IDP education last month. IDP Education is one of the country's largest international student recruitment companies. In his talk, Anholt noted that the country is often referred to as a “dumb blonde”.
Anholt explained that this is mainly due to the observation of some groups that, while the country is indeed a beautiful one, it really doesn't offer anything much other than that. He cited the lack of materials that showcase more of what the country can offer. He added that the country's tourism agencies often focus more on creating fancy slogans instead of developing the areas that would showcase its cultural achievements more.
He also gave the current status of the Australian foreign student industry as another example. He noted that the number of international students enrolling in the country's schools have dropped significantly in the last few months. Anholt explained that this can be attributed to the negative image that the country has received because of the several incidents that a lot of international students encountered. Anholt argued that, instead of trying to solve the root cause of these situations, the Australian government instead tried to cover it up to elaborate campaigns.
Anholt also noted that Australia is also severely lacking the means to promote its culture more.. he said that, while the country has indeed a lot of tourism campaigns, these are not enough to promote Australian culture. He said that the country need to work on the programs that will better establish Australia's presence in the international scene.
However, the expert said that these comments are not meant to put the country down. He said that Australia has lots to offer, only it needs to work on them a lot more.
However, the expert said that these comments are not meant to put the country down. He said that Australia has lots to offer, only it needs to work on them a lot more.
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